Templates, tips and tools

Want free tools? Have free tools! I've pulled these together to help take the pain out of your everyday business life.

AB test plan

Validate your new website, content or design before launching to your full audience. With my free plan, you’ll map out your goals, hypotheses and plans to make sure everyone’s on the same page before you write the first word.

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Focus tips

Feeling distraction-central? That’s pretty normal these days. There’s always notifications, emails and calls coming in, and your neighbour’s noisy renovations or colleagues dropping by. My tips will help you focus on what matters.

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Freelancing costs worksheet

How much are you worth? Many freelancers undervalue their work and charge well below what they should for their experience and skills. Are you one of them? Take charge of your charges with my rate calculating worksheet.

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COVID-19 messaging template

We’re in and out of lockdown, socially distancing, suffering a massive economic down-turn and facing (understandably!) increased levels of anxiety. People are sensitive right now, so we need to more carefully consider our messages and tones.

Get the template

Coffee. Content. Repeat. Community

Looking for your very own community of like-minded business owners? This is the Facebook group for you if you’d love:


  • Support, motivation and inspiration
  • Copywriting, content design and content strategy tips and feedback
  • Answers to your copy-related queries
  • Accountability and check-ins
  • Celebrations of your content wins
  • Friendships and camaraderie